Our story
Every woman deserves a bra she forgets she's wearing.
The beginning
How it started
Fifteen years in lingerie stores. The same story every single day.
Women with red marks dug into their shoulders. And always the same question: "Is there really nothing better?"
Monavida grew out of that story. Out of the belief that no woman should have to pick between support and comfort.
If it didn't exist, we'd make it ourselves.
What we believe
Support shouldn't hurt.
Comfort and support aren't opposites. Every woman deserves both, without settling for half.
How we work
We don't guess. We listen.
To women who have been fighting the same bra for years. To customers who call us just to say they made it through a whole day without wanting to take it off.
No underwire, no tricks. A design we thought through, fabric we chose with care, and a fit that stays put from morning to night.
What's next
Where we're headed
This is only the beginning.
It started with one bra for women who were done with underwire. Now it's growing. More styles. More sizes.
Because comfort shouldn't be the exception. It should be the standard.
Don't take our word for it.
"No more underwire digging in, and still plenty of support. Better than my underwire bras, honestly. I own 4 now."
"I had my doubts, but this bra fits beautifully. Size DD and it fits perfectly."
"I ordered 1 to test it. Now I'm ordering all of them."
A few numbers
- 105,000+
- bras sold
- 4.9★
- customer rating
- S to 4XL
- inclusive sizes
- 96%
- would recommend us
Want to feel the difference?
Wrong fit? Exchange it for free within 30 days. That's our 30-day perfect fit guarantee.
See the Daily Essential Bra