Stop promo emails after ordering: unsubscribe in a few clicks

You can unsubscribe through the link at the bottom of every email we send: it takes you straight to the page where you opt out of the newsletter. If that link doesn't work, or mail keeps showing up anyway, send a note to customer service and ask us to remove your address. Your order, shipping and warranty stay exactly as they are, even if you unsubscribe.

A lot of customers who email us about this ask the same question: how do you stop one order from turning into a flood of marketing emails? The answer usually isn't one big fix, it's a handful of small things you can check yourself. Below we walk through them step by step, so you know exactly where the mail is coming from, how to stop it, and how to handle it differently next time you order.

1. Why does one order suddenly mean a pile of emails?

At checkout, almost every online store, us included, asks if you want to get the newsletter. That checkbox is sometimes already checked before you even notice, unless you turn it off yourself. The moment you click order, your email address lands on that list right alongside your order confirmation.

From then on you're getting two different kinds of mail mixed together: the emails about your order, shipping and tracking, and the regular newsletter with new collections or sales. It can feel like an avalanche, even though they're really two separate things.

There's one more piece to this: some stores send a bit more mail on purpose in the first week after an order, like a welcome series with a discount code, a request for a review, or an invite to share something on social media. That's not a glitch, it's a deliberate choice to get to know new customers a little better. It can still be annoying, especially if all you wanted was that one bra and to be left alone after.

• Quick check: open your last order confirmation and scroll all the way down. Does it say something like "you've been signed up for our newsletter" or "stay in the loop"? Then that box was already checked at checkout, without you ticking it on purpose.

the annoying part is the sheer amount of spam that suddenly shows up in your inbox

We hear this a lot, and we get it. You ordered a bra, not a subscription to ads. Good news: in most cases it's fixed in a few steps.

2. Why can't you find the unsubscribe button, or why doesn't it seem to work?

Every marketing email is required by law to include an unsubscribe link. It's usually in small, gray text, tucked between the social media icons and the company details, so it's easy to miss. A lot of people look for the button up top, near the photos and the offer, when it's almost always way down at the bottom.

Sometimes the link looks broken when really something else is going on. Certain email providers, some work inboxes especially, automatically block links they don't trust, or won't load images and buttons properly. If a link doesn't work on your phone, try opening it on your laptop or in a different email app instead. That usually fixes it right away, no installing or changing anything required.

• Quick check: scroll to the very last line of the last email we sent you. Look for the word "unsubscribe". Click it, and you'll land on a page where you can update your preferences or opt out completely in one go.

3. Why do a few emails still show up after you unsubscribe?

Unsubscribing doesn't always happen instantly. Emails already queued up in the sending system can still be on their way for a few days before the opt-out takes effect everywhere. That's not a trick to reach you anyway, it's just how these systems work: it takes a bit of time for everything to update.

For bigger email blasts, around a sale for instance, a send list sometimes gets locked in days in advance. If you unsubscribe right before one of those goes out, you might still get that one email, simply because the system had already started sending. After that it should stop on its own. If it keeps going for more than about 10 days, that's not normal, and it's time to reach out.

• Quick check: look at the send date on the email that still arrived after you unsubscribed. Is it from before the day you opted out? Then it was already on its way and will stop on its own. If an email arrives dated after that, feel free to email customer service and we'll look into it.

4. Why can you end up on more than one mailing list?

Did you also create an account while ordering, enter a giveaway on Instagram or Facebook, or sign up separately for updates? Then you could be on several lists at once. Each sign-up is technically its own system, so unsubscribing once isn't always enough.

Think of a pop-up offering a discount code that asks for your email separately from your order, or a standalone sign-up form on a promo page. Each of those moments can end up in the system on its own. To you it feels like one store, but behind the scenes your address can be registered in two or three places at once. That's also why you might get the same email twice, or why unsubscribing from the newsletter doesn't immediately stop all the marketing.

• Quick check: count up how many times you've said yes to email somewhere. At checkout, when creating an account, during a social media giveaway. If you're signed up in more than one place, unsubscribe from each separately, or ask customer service to remove everything at once.

5. Still getting mail? Here's what works

Beyond the unsubscribe link, you can always email customer service directly and ask us to remove your email address completely from our files. That's a little different from unsubscribing from the newsletter: your address disappears entirely, including from any promo or service lists. You can read about how our customer service handles requests like this, plus exchanges and returns, in this article about customer service.

6. How do you stop the next order from flooding your inbox again?

If you'd rather prevent a new order from triggering another wave of mail, it helps to pay attention to the newsletter checkboxes at checkout. If a box next to "stay in the loop" or "sign me up for the newsletter" is already checked, uncheck it on purpose before you finish your order. It takes a few seconds and saves you a lot of sorting out later.

If you're not sure whether you're signed up, just check your confirmation email: it almost always spells it out directly. If you tend to use the same email address for orders at different stores, it can help to use a separate address just for ordering, and save your main address for the stores you actually want to hear from. That keeps your main inbox clean and limits marketing to the shops you've actually chosen.

Another good habit: save the unsubscribe link right after you order, or at least remember where to find it, so you're not hunting for it once your inbox is already full. A lot of people put off unsubscribing because "it'll sort itself out eventually", when really it's faster to handle it the moment the first email arrives. That way you're not stuck clicking away dozens of emails weeks later.

Does a lot of email say anything about whether you can trust a store?

When we asked almost 2,900 customers about their biggest frustration with a bra, it was almost always something physical: 54% named a physical complaint, like an underwire that digs in or a band that cuts. A full inbox wasn't one of them, though we do see it come up now and then in comments on our site. We get it: between the order confirmation, the shipping email and the newsletter, it can pile up fast, and then you start doubting the whole store.

But those are two separate things. Whether a company sends too much email says nothing about whether your order arrives fine or your size is right. If you're unsure about the fit itself, read more in our article about a bra that doesn't support you or give you a nice shape.