How one 56-year-old woman's bra design gave thousands of women a fuller, lifted look

Sagging breasts are a pain. Ask any woman who has them. They change how you dress, how you feel around other people, and how you feel about yourself.

92% of women deal with sagging breasts at some point. It's common, and it rarely goes away on its own. No wonder it's the thing so many grown women feel most self-conscious about.

Sagging breasts: the thing so many women feel self-conscious about

If you don't do anything about sagging, or don't know what to do, it can take over a bigger part of your life than you'd expect. That's what happened to Ellen. She's 56, a woman like you and me, and she spent 8 years looking into what bras actually do to breasts.

Most bras are designed with firm, high breasts in mind. Women whose breasts have dropped don't get the support they need. It shocked me that the big bra brands ignore that, so I decided to make something different.

Ellen, 56, designer

If your breasts have started to sag, I know exactly how you feel. I've been there. Mine started two years ago, and it took me almost a year to find something that actually helped. I tried exercises, massages, creams. I even thought about surgery, but in the end I didn't want to take those health risks.

I'd almost accepted that I'd never be happy in front of the mirror again. Then I heard about the bra Ellen designed: the Daily Essential Bra.

Honestly, I didn't think it would help. But after reading what other women said about it, I gave it a try. And I'm so glad I did.

Ellen's simple answer to sagging breasts

Maybe you've already tried everything. Exercises, creams, none of it made a difference, and you've nearly given up.

What if you didn't need any of that?

Ellen's Daily Essential Bra is the simple route. You put it on, it lifts and supports from below, and it stays comfortable all day. You'll like what you see in the mirror again, you'll reach for the dress you love, and your partner might look twice.

Lift and support for sagging breasts, in a bra that's comfortable

The Daily Essential Bra is a simple way to give breasts that have dropped real support. Here's how it works:

1

Lifts from below

The Daily Essential Bra gently lifts and supports, so your breasts sit higher while you wear it and you look like yourself again.

2

Extra support

A wider band that covers more, so the support is spread across your breasts, back and shoulders.

3

Adjustable straps

Adjust the straps until the fit is right, and it stays comfortable and supportive all day.

Stop worrying about sagging breasts

The Daily Essential Bra has a lot going for it. Here are a few:

Lift for breasts that have dropped

The fabric mix gives a lift to breasts that have dropped after age, pregnancy or weight changes.

No underwire

No underwire and no tight straps, so nothing digs in, rubs or leaves sore spots.

Extra support

Supports your breasts, back and shoulders. The firm stretch fabric and the pads lift your breasts and keep them in place.

A smooth back

The wide, smooth back band lies flat, so fewer bulges show under what you wear.

Soft and comfortable

Made of soft, breathable fabric that still feels good at the end of a long day.

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Women keep talking about this bra

Don't take our word for it. Here's what other women say about the Daily Essential Bra.

Anna S.
Anna S.

I struggled with sagging breasts for years and could never find a bra that really fit. Until this one. It lifts and supports without squeezing, and thanks to the wider straps my shoulders don't hurt anymore. I wear it all day and barely notice it.

Samantha W.
Samantha W.

I'm active and have larger breasts that have dropped, so finding the right bra has always been a nightmare. This one checks every box. It holds me in place when I move without getting in the way. I've worn it running, to yoga and to the grocery store, and it stays put and keeps everything secure.

Lilly S.
Lilly S.

Bras with poor support always left my back aching. This one changed that. The back is really supportive: it spreads the weight evenly, so my back and shoulders aren't carrying it all. I feel fine at the end of the day now.

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This article describes the author's personal experience and is not medical advice. Results vary from person to person.

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