Christina K.Verified
★★★★★
“Sturdy bra, even with bigger breasts. I always wore an underwire bra, but I really don't miss it. The fabric feels lovely and the wide bands give enough support.”
PurchasedBlack · size XL+
Bundle deal|save up to $10 per bra + 30-day perfect fit guarantee
Daily Essential Bra video: the straps, the band and the back
Designed by Ellen Gray|
lingerie designerDaily Essential: the bra that supports you from below instead of hanging off your shoulders
Excellent
4.7
|
105,847 women wear it
- No underwire pressing into your ribs
- The wide band does the carrying, not your shoulders
- Cups that don't cave in when you move
- A band that lies flat, no ridge across your back
- Breathable fabric, even on hot days
Ships · free shipping on orders over $59.
Wide band
No underwire
Soft cups
Adjustable straps
1. Choose how many you want
1x
1 bra
$39.95to try it first
1 bra
$39.95to try it firstMost popular2x
2-Pack
$34.95 eachsave $10one on, one in the wash
2-Pack
$34.95 eachsave $10one on, one in the washBest value3x
3-Pack
$29.95 eachsave $30one on, one in the wash, one in the drawer
3-Pack
$29.95 eachsave $30one on, one in the wash, one in the drawerYour order is reserved for 09:00
Choose your size and color $140.00 $69.90Every order comes with our 30-day perfect fit guarantee. Doesn't fit right? We'll send you a different size for free.
Bundle deal
3-Pack · $89.85 save $30
$29.95 each
2-Pack · $69.90 save $10
$34.95 each
1 bra · $39.95
$39.95 each
★★★★★
Karin B.
Verified buyer
“I tried seven bras that promised comfort. This is the only one that stayed where I put it in the morning. No more red marks on my shoulders.”
Real women, real relief
Why 105,847 women left their underwire bra in the drawer
No more red marks
The wide band under your breasts carries the weight, so your shoulders don't have to push back all day.
All day long
No underwire that starts acting up around noon. Put it on and stop thinking about it.
Smooth under your clothes
The band lies flat and the seams disappear, so there's no ridge across your back under a fitted shirt.
No underwire pressing inNo red marks on your shouldersDoesn't slide downNo ridge across your backCups that keep their shapeThe band carries, not your shouldersStill fresh in the afternoon30 days to try it at home
Why the Daily Essential wins, point by point
The band does the work
Your breasts can easily weigh 7 to 9 pounds. In an underwire bra, all of that hangs on two straps just over half an inch wide. Here the wide band under your breasts carries it, and the straps only keep things in place.
No metal, no pressure point
There's no underwire, so nothing starts pressing into your ribs around noon. No hard edges, no red marks at the end of the day.
Cups that keep their shape
Soft memory foam cups that hold their shape, instead of a stiff shell your body has to squeeze into. Nothing to adjust, nothing to push back.
Smooth under everything
The band lies flat and the seams disappear, even under a thin shirt. No bulge above the band, no ridge across your back.
Supports from below, not from your shoulders
A classic bra hangs the weight on your straps and lets the underwire decide the shape. The Daily Essential does the opposite: the wide band carries, and the straps just keep it steady.
Put it on and forget about it
No straps sliding down, no underwire acting up. The fabric stretches with you and the flat seams disappear under your clothes.
Designed by Ellen Gray
Ellen Gray designs lingerie for a living and made the Daily Essential for women who are done with underwire. Not a paid influencer, but someone who works on fit every single day.
4.7 · 712 reviews
Bernadette D.Verified
★★★★★
“So comfortable, no underwire getting in the way and enough support.”
PurchasedBeige · size 2XL
Sjaan V.Verified
★★★★★
“So comfortable and enough support. It feels like you're not wearing a bra, that's how nice they are. I do find the band a little loose.”
PurchasedWhite · size XL
Jacqueline V.Verified
★★★★★
“They're really comfortable. Only the edging on the side keeps puffing out.”
PurchasedBrown · size 2XL
Willianne S.Verified
★★★★★
“This is the only bra that fits well and doesn't start to hurt after a while. It's comfortable all day and gives good support.”
PurchasedBlack · size XL+
Femke K.Verified
★★★★★
“They feel lovely! No more red marks and no more sore shoulders.”
PurchasedWhite · size 2XL+
Thea B.Verified
★★★★★
“Really nice bras that keep their shape, even after washing.”
Vera V.Verified
★★★★★
“This bra fits perfectly. Nothing pinches anywhere. Heavenly.”
PurchasedLight Skin · size XL+
Ria F.Verified
★★★★★
“Good quality. Finding the right size took a moment, but it got sorted out in the end.”
PurchasedWhite · size L
Annelies M.Verified
★★★★★
“The bra is lovely and comfortable! The cup is a little big for me, but the band size is just right.”
PurchasedWhite · size 3XL+
Anne-rieke V.Verified
★★★★★
“Super comfortable bra! Customer service helped me out really well too.”
PurchasedWhite · size L+
J M.Verified
★★★★★
“So comfortable without those painful underwires, and the size fits well too.”
PurchasedBlack · size 2XL+
Angelica S.Verified
★★★★★
“Ordered 1 to try it first. Then I was convinced and ordered 4 more.”
PurchasedBlack · size XL
Ans B.Verified
★★★★★
“Really nice bra that doesn't pinch or feel tight. Fits nicely, comfortable fabric.”
PurchasedBlack · size M+
Chrisje V.Verified
★★★★★
“Very comfortable, my breasts sit at the right height. Curious how it holds up after a wash. Very happy so far.”
PurchasedWhite · size L
Dunja H.Verified
★★★★★
“The bra is very comfortable, everything stays in place.”
PurchasedBlack · size M
Bianca S.Verified
★★★★★
“Comfortable once you find the right size. Unfortunately I've had 2 sizes already and it's still not quite the right one.”
PurchasedBlack · size XL+
Wilma V.Verified
★★★★★
“This bra gives really good support. Very happy about that.”
PurchasedBlack · size 3XL+You're seeing 18 of the 712 reviews.
Frequently asked questions
You have questions. We have answers.
Which size should I choose?
Start with the size of your regular bra. Been a while since you were measured? Check the size chart on the product page. Torn between two sizes? Go with the larger one. If it still doesn't fit right, we'll send you a different size for free.
How is it this supportive without underwire?
Because the wide band carries the weight instead of an underwire. The straps only have to keep things steady, so your shoulders aren't working against it all day.
Won't it sag without underwire?
The soft memory foam cups hold their shape, even when you move. Nothing gets flattened and nothing spills over the edge.
Will it show under my clothes?
The band lies flat and the seams disappear, so even under a thin or fitted shirt you won't see a ridge or a bulge.
How does the bundle deal work?
Take two and you save $5 on each bra. Take three and you save $10 on each. Mixing colors and sizes is fine, and both bundles ship free.
What if it doesn't fit?
You get our 30-day perfect fit guarantee: try it at home, and an exchange costs you nothing.
Which colors are there?
Cream, white, black, brown, dark brown and light blue.
How do I wash it?
At 86°F in a wash bag, then let it air dry. No dryer.
